In June, Google rolled out an update focusing on spam sites detection. It is therefore important to make sure that a site contains only useful and informative content for the users and that the backlink portfolio looks natural and healthy. Besides that, it is a must to have the SSL certificate implemented and potentially noindex low-value page completely.
June also brought the first major core update of this year rolled out by Google on June 2, 2021.
June was also the month of introduction of the revised Core Web Vitals metrics that strongly influence the mobile experience and thus the rankings as well. The three metrics
- LCP (largest contentful paint): The amount of time to render the largest content element visible in the viewport, from when the user requests the URL.
- FID (first input delay): The time from when a user first interacts with your page (when they clicked a link, tapped on a button, and so on) to the time when the browser responds to that interaction.
- CLS (Cumulative Layout Shift): CLS measures the sum total of all individual layout shift scores for every unexpected layout shift that occurs during the entire lifespan of the page.
The Core Web Vitals health can be checked in the dedicated Google Search Console report or PageSpeed Insights tool.