Martin Beneš
SEO Specialist | Online Marketer
3+ years of experience in SEO and Online Marketing.
Both agency and in-house background.
Currently based in Malta.
About Me
Highly motivated, enthusiastic and solution-focused SEO professional with data driven approach. I obtain great interpersonal and management skills which helps me to deal with stakeholders at the daily meetings. I have a solid background of analytical thinking which allowed me to become member of Mensa and work on unusual challenging tasks more efficiently.
During my studies, I learnt to work under preassure and tight deadlines when I was working fulltime at the same time. To mention my university degree, I completed a program of Applied Informatics and Multimedia with the final thesis "SEO audit and content analysis of the selected website" which was nominated by the faculty.
My Publications
My articles have been published on several SEO related blogs, such as SEMrush, MarketingProfs, Search Engine People, SEO Hacker or MladýPodnikatel (CZ).
My Professional Skills
Having 3+ years experience in digital marketing from both agency and in-house environment, I'm currently working as SEO Manager for Highlight Media Group in Malta. Besides SEO, I have a strong knowledge of other online marketing fields, such as email marketing, web analytics, design & UX, copywriting, e-commerce and PPC.
I believe in data driven approach based on insights from several different tools. After gathering the data, I use Microsoft Excel at an advanced level (Macros & VBA, Conditional Formating, Formulas and Functions, Pivot Tables).
- 3+ years in Online Marketing
- 2+ years in Search Engine Optimization
- Degree in Applied Informatics and Multimedia
- Bachelor thesis "SEO audit and content analysis of the selected website"
- Google Analytics and AdWords Certified
- Skilled Technical and On-Page SEO Auditor
- Keyword Analysis and Competitor Analysis on a regural basis
- Experience in creating SEO strategies across Europe
- Familiar with HTML, CSS and JavaScript
- Familiar with various SEO Tools and Site Traffic Analysis Tools
- Ranked in the TOP 5% in the Moz Community
WordPress
I have experience with WP from previous companies and my own projects. I've been extensively using the SEO tool by Yoast.
Google Analytics & GSC
I use Google tools every day. They help me discover tech issues, for example during SEO tech auditing.
HTML & CSS
Besides SEO, I enjoy coding too. This WP site would look much different without the custom HTML and CSS lines of code.
JavaScript
I'm currently learning JavaScript in my free time, since knowledge of this skill is becoming more and more important.
SEO Tools I Use:
I wish to share my SEO knowledge and learn
from the world leading experts in the field.
Martin is a great colleague. He is very helpful and highly motivated, always focusing on finding a solution instead of searching for obstacles. Martin was always there when I needed ready to put all his energy and time to get the job done. I could always rely on Martin, and I can definitely recommend him for his proactive approach and strong sense of responsibility.
Anna Poledňáková Digital Project & Account Manager at Actum+
Martin is a team-focused, goal-oriented individual who always delivered and could be counted on. An ideal team player, can only recommend.
Jakub Churý Performance & Analytics Lead at Actum Digital
Martin is a great SEO expert with extensive knowledge. His dedication, professionalism and willingness to improve his skills are of the highest standard. His is also a very supportive and approachable colleague ready to help anytime. I'd highly recommend him as both colleague at work and business partner.
Maciej Kurek Product Owner for Sportsbook at Highlight Media
What I Do Besides Work
From all activities, I enjoy scuba divíng the most. I've recently completed my Rescue Scuba Diver Course and I'm also an Emergency First Responder. Being 30m underwater is a great way of relaxing and gaining more energy for exciting SEO projects or publishing articles on various online marketing topics.
