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Martin Benes

SEO | Data | Tech | Analytics

5+ years of SEO experience in agency and inhouse
Fashion, iGaming, Travel, Food and Finance
Writing blog about various SEO topics

I am currently working as Local SEO Manager for Zalando in Berlin. Previously living in Malta and working in the iGaming sector as SEO Manager. My journey began as SEO Specialist in Prague in the digital agency environment.

Besides my corporate experience that I very much enjoy, I have also conducted countless of technical SEO audits as a freelancer for various e-commerce clients, such as finance, travel or food industry.

In my free time, I publish articles about various SEO topics and recently finished my master's thesis about synergies between SEO and PPC channels on a global level.

My SEO Publications

My articles and research have been published on several SEO related blogs, such as SEMrush, MarketingProfs, Search Engine People, SEO Hacker or MladýPodnikatel (CZ). I have been also featured on Pickaweb and Linkody round-ups among other experts.

Latest Blog Posts

SEO Specific Skills

  • Deep technical knowledge, including robots.txt, sitemap.xml, canonicals, internal linking, filtering principles, HTML meta tags etc.
  • Strong analytical abilities, including the ability to define problems, collect data, communicate results and arrive at valid conclusions
  • Content and linkbuilding delivery management for several highly penetrated markets, such as Germany, UK, Finland, Norway or USA
  • KPI definition and dashboards creation, initial SEO proces implementation
  • Articles on some of the top SEO magazines, such as MarketingProfs, SearchEnginePeople, SEO-Hacker or SEMrush
  • Experience with ASO, working with large data sets, automation and SEO tooling
  • Bachelor's thesis topic "SEO Audit and Content Analysis for a Selected Website"
  • Master's thesis topic "Global SEO Strategy in Combination with PPC"

My Career Journey

Currently located in Berlin, working at Zalando, the European leader in fashion e-commerce. Managing SEO activities for several markets with 1M unique daily visits (SimilarWeb) and 2M pages indexed  with main responsibilities being on-page optimization, off-page strategies and technical healthy checks. I was also a core part of the App Store Optimization (ASO) initiation efforts for the main company App.

Previously, located on a beautiful island of Malta, working as SEO Manager in the hyper-competitive industry of iGaming, sports betting and affiliates (Betsson Group, Highlight Media Group). Besisides the regular SEO tasks, my main responsibilities included workload management of 5 internal team members and leading monthly sprint planning for 15 sites across several key European markets, such as Germany, Finland and Norway.

Originally launched my SEO journey in Prague in one of the most renewed digital agencies in the Czech Republic, Actum Digital, where I was the principal SEO specialist providing recommendations to clients from several industries, such as Finance, Beauty, Travel, E-commerce and Food & Bevarage. Part of the job was traveling to the client's headquearets to deliver detailed presentations of the recommended SEO strategies.

My Education

Bachelor's: Just before relocating to Malta, I have completed a Bachelor's degree in Applied Informatics and Multimedia at the University of Economics in Prague. As my Bachelor's thesis topic, I have chosen "SEO Audit and Content Analysis for a Selected Website".

Master's: When I was thinking in 2020 what I should do with the new time that was given to us due to forced homeoffice, I decided to go back to school and start studying Master's degree in Marketing Communications on University of Business and Administration in Prague. The topic of my Master's thesis was "Global SEO Strategy in Combination with PPC". 

Since 2017, I am also a proud member of Mensa Czech Republic. I find a great enjoyment in finding creative solutions and challenge my brain with complex tasks. Since the Mensa organisation only accepts members in the top 2%, I feel very blessed and happy to help making the world a better place.


Get In Touch

I'd be happy to chat about anything regarding SEO. Whether you have an amazing job opportunity for me or want to know more about my professional career, feel free to get in touch with me!

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My goal is to match user intent with the best possible landing pages via the search engines to generate organic traffic for a meaningful and sustainable industry.