Martin Benes
International SEO Manager
5+ years of SEO experience in agency and inhouse
Currently fashion e-commerce for EU market leader
Previously hyper-competitive industry of iGaming
About Me
Highly motivated, enthusiastic and solution-focused SEO professional with data driven approach. Experience with regular sprint planning, supervision of several team members, stakeholder and project management, KPI planning, cross-department communication.
Currently located in Berlin, working at Zalando, the European leader in fashion e-commerce. Managing SEO activities for several markets with main responsibilities being on-page optimization, off-page strategies and technical healthy checks. Also strongly involved in App Store Optimization (ASO) for the main App.
Previously working as SEO Manager in the hyper-competitive industry of iGaming and sports betting in Malta. Responsible for technical/on-page/off-page SEO activities for 15 sites accross several key European markets.
My Publications
My articles and research have been published on several SEO related blogs, such as SEMrush, MarketingProfs, Search Engine People, SEO Hacker or MladýPodnikatel (CZ). I have been also featured on Pickaweb's round-up among other experts.
If you are working on an expert round-up, I will be happy to contribute.
My Professional Skills
Besides the SEO expertise, such as tech audits, keyword research, competitor analysis, backlink audits or indexation checks, I also find my project management abilities a very important asset in my skillset. Besides that, I have a strong knowledge of other online marketing fields, such as email marketing, web analytics, design & UX, copywriting and PPC.
I believe in data driven approach based on insights from several different tools. After gathering the data, I use data analysis toolkit to plan actionable steps for the team.
- 5+ years in Search Engine Optimization
- Planning workload for internal team members
- Leading monthly sprint meetings
- Degree in Applied Informatics and Multimedia
- Bachelor thesis "SEO audit and content analysis of the selected website"
- Proud member of Mensa Czech Republic
- Google Analytics and AdWords Certified
- Experience in creating SEO strategies across Europe
- Skilled Technical and On-Page SEO Auditor
- Contributing author to several SEO magazines
- Familiar with SQL, Python, HTML, CSS and JS
Google Analytics & GSC
I use Google tools every day. They help me discover tech issues, for example during SEO tech auditing.
SEO Tools
I have experience with most of the major tools, such as MOZ, SEMrush, Ahrefs, Screaming Frog, SearchMetrics or Majestic.
HTML & CSS
Besides SEO, I enjoy coding too. This WP site would look much different without the custom HTML and CSS lines of code.
SQL & Python
I'm learning PostgreSQL and Python in my free time, since knowledge of this skill is becoming more important.
SEO Manager • Highlight Media Group • 3/2018 - 4/2019
Fully responsible for workload of five internal team members. Leading monthly sprint planning. Owning all SEO related tasks for 15 sites with main focus on DE, US, FI and NO.
SEO Specialist • Actum Digital • 8/2016 – 2/2017
Key point of contact regarding SEO. Directly dealing with clients, presenting, responsible for search performance and organic visibility. Agency with 200+ employees.
Jnr. Online Mktg. Specialist • Nevychova • 8/2014 – 6/2015
Responsible for webinars acquisition channel, presenting results to owners, working with 50 000+ database of subscribers.
Local SEO Manager • Zalando • 2/2020 – present
Fashion e-commerce market leader in Europe. Managing SEO activities for the Czech and Polish markets. Highly involved in App Store Optimization (ASO) for the main App.
SEO Specialist • Betsson Group • 2/2017 – 3/2018
Large scale sites with average of 1 mil monthly visits. Responsible for on-site and off-site activities for 5 brands in 9 markets with main focus on UK, FI, NO and SE.
Online Mktg. Specialist • Sebekoucem.cz • 7/2015 – 8/2016
Own projects in the field of personal development. Responsible for all online efforts including SEO, emailing, web design, analytics and social.
For more information about my experience check out my LinkedIn profile »
Also, besides my regular career, I have been working for several exciting projects as a SEO freelancer »
Martin is a great colleague. He is very helpful and highly motivated, always focusing on finding a solution instead of searching for obstacles. Martin was always there when I needed ready to put all his energy and time to get the job done. I could always rely on Martin, and I can definitely recommend him for his proactive approach and strong sense of responsibility.
Anna Poledňáková Digital Project & Account Manager at Actum+
Martin is a team-focused, goal-oriented individual who always delivered and could be counted on. An ideal team player, can only recommend.
Jakub Churý Performance & Analytics Lead at Actum Digital
Martin is a great SEO expert with extensive knowledge. His dedication, professionalism and willingness to improve his skills are of the highest standard. His is also a very supportive and approachable colleague ready to help anytime. I'd highly recommend him as both colleague at work and business partner.
Maciej Kurek Product Owner for Sportsbook at Highlight Media
What I Do Besides Work
From all activities, I enjoy scuba diving the most. I've recently completed my Rescue Scuba Diver Course and I'm also an Emergency First Responder. Being 30m underwater is a great way of relaxing and gaining more energy for my highly demanding and stressful job.
