Martin Benes
SEO & Marketing Enthusiast
4+ years of SEO experience in agency and inhouse
Currently hyper-competitive industry of iGaming
Based in Malta, managing several brands
About Me
Highly motivated, enthusiastic and solution-focused SEO professional with data driven approach. I obtain great interpersonal and management skills which helps me to deal with stakeholders at the daily meetings. I have a solid industry experience and background of analytical thinking which allows me to lead monthly sprint meetings and plan workload for several internal team members.
To mention my university education, I hold a degree with focus on Applied Informatics and Multimedia. During my studies, I learned working under pressure and tight deadlines, since I was running my projects and working fulltime while attending the daily lectures. My final thesis "SEO audit and content analysis of the selected website" was nominated by the faculty among the top ones.
My Publications
My articles and research have been published on several SEO related blogs, such as SEMrush, MarketingProfs, Search Engine People, SEO Hacker or MladýPodnikatel (CZ). I have been also featured on Pickaweb's round-up among other experts.
I'm keen on being featured in more expert round-ups. Let me know if you are doing one. I will contribute.
My Professional Skills
I'm currently working as SEO Manager in the hyper-competitive industry of iGaming at Highlight Media Group. Previously, I have been taking care of all on-page and off-page optimization at Betsson Group, a 2nd largest employer in Malta. Besides SEO, I have a strong knowledge of other online marketing fields, such as email marketing, web analytics, design & UX, copywriting, e-commerce and PPC.
I believe in data driven approach based on insights from several different tools. After gathering the data, I use Excel at advanced level (conditional formating, nested functions, pivot tables) to plan actionable steps for the team.
- 4+ years in Search Engine Optimization
- Planning workload for internal team members
- Leading monthly sprint meetings
- Degree in Applied Informatics and Multimedia
- Bachelor thesis "SEO audit and content analysis of the selected website"
- Proud member of Mensa Czech Republic
- Google Analytics and AdWords Certified
- Experience in creating SEO strategies across Europe
- Skilled Technical and On-Page SEO Auditor
- Contributing author to several SEO magazines
- Familiar with SQL, HTML, CSS and JavaScript
Google Analytics & GSC
I use Google tools every day. They help me discover tech issues, for example during SEO tech auditing.
SEO Tools
I have experience with most of the major tools, such as MOZ, SEMrush, Ahrefs, Screaming Frog, SearchMetrics or Majestic.
HTML & CSS
Besides SEO, I enjoy coding too. This WP site would look much different without the custom HTML and CSS lines of code.
SQL & Python
I'm learning PostgreSQL and Python in my free time, since knowledge of this skill is becoming more important.
SEO Manager • Highlight Media Group • 3/2018 - Present
Fully responsible for workload of five internal team members. Leading monthly sprint planning. Owning all SEO related tasks for 15 sites with main focus on DE, US, FI and NO.
SEO Specialist • Actum Digital • 8/2016 – 2/2017
Key point of contact regarding SEO. Directly dealing with clients, presenting, responsible for search performance and organic visibility. Agency with 200+ employees.
Jnr. Online Mktg. Specialist • Nevychova • 8/2014 – 6/2015
Responsible for webinars acquisition channel, presenting results to owners, working with 50 000+ database of subscribers.
SEO Specialist • Betsson Group • 2/2017 – 3/2018
Large scale sites with average of 1 mil monthly visits. Responsible for on-site and off-site activities for 5 brands in 9 markets with main focus on UK, FI, NO and SE.
Online Mktg. Specialist • Sebekoucem.cz • 7/2015 – 8/2016
Own projects in the field of personal development. Responsible for all online efforts including SEO, emailing, web design, analytics and social.
For more information about my experience check out my LinkedIn profile »
Freelance SEO Work: Besides my career, I have also been working for several exciting projects as a freelancer. Let me know if you need SEO help for your project. All info here »
Martin is a great colleague. He is very helpful and highly motivated, always focusing on finding a solution instead of searching for obstacles. Martin was always there when I needed ready to put all his energy and time to get the job done. I could always rely on Martin, and I can definitely recommend him for his proactive approach and strong sense of responsibility.
Anna Poledňáková Digital Project & Account Manager at Actum+
Martin is a team-focused, goal-oriented individual who always delivered and could be counted on. An ideal team player, can only recommend.
Jakub Churý Performance & Analytics Lead at Actum Digital
Martin is a great SEO expert with extensive knowledge. His dedication, professionalism and willingness to improve his skills are of the highest standard. His is also a very supportive and approachable colleague ready to help anytime. I'd highly recommend him as both colleague at work and business partner.
Maciej Kurek Product Owner for Sportsbook at Highlight Media
What I Do Besides Work
From all activities, I enjoy scuba diving the most. I've recently completed my Rescue Scuba Diver Course and I'm also an Emergency First Responder. Being 30m underwater is a great way of relaxing and gaining more energy for my highly demanding and stressful job.
