Martin Benes

International SEO Manager

5+ years of SEO experience in agency and inhouse
Currently fashion e-commerce for EU market leader
Previously hyper-competitive industry of iGaming

About Me

Highly motivated, enthusiastic and solution-focused SEO professional with data driven approach. Experience with regular sprint planning, supervision of several team members, stakeholder and project management, KPI planning, cross-department communication.

Currently located in Berlin, working at Zalando, the European leader in fashion e-commerce. Managing SEO activities for several markets with main responsibilities being on-page optimization, off-page strategies and technical healthy checks. Also strongly involved in App Store Optimization (ASO) for the main App.

Previously  working as SEO Manager in the hyper-competitive industry of iGaming and sports betting in Malta. Responsible for technical/on-page/off-page SEO activities for 15 sites accross several key European markets.

My Publications

My articles and research have been published on several SEO related blogs, such as SEMrush, MarketingProfs, Search Engine People, SEO Hacker or MladýPodnikatel (CZ). I have been also featured on Pickaweb's round-up among other experts.

Featured in expert roundups

My Professional Skills

Besides the SEO expertise, such as tech audits, keyword research, competitor analysis, backlink audits or indexation checks, I also find my project management abilities a very important asset in my skillset. Besides that, I have a strong knowledge of other online marketing fields, such as email marketing, web analytics, design & UX, copywriting and PPC.

I believe in data driven approach based on insights from several different tools. After gathering the data, I use data analysis toolkit to plan actionable steps for the team.

  • 5+ years in Search Engine Optimization
  • Planning workload for internal team members
  • Leading monthly sprint meetings
  • Degree in Applied Informatics and Multimedia
  • Bachelor thesis "SEO audit and content analysis of the selected website"
  • Proud member of Mensa Czech Republic
  • Google Analytics and AdWords Certified
  • Experience in creating SEO strategies across Europe
  • Skilled Technical and On-Page SEO Auditor
  • Contributing author to several SEO magazines
  • Familiar with SQL, Python, HTML, CSS and JS

Google Analytics & GSC


I use Google tools every day. They help me discover tech issues, for example during SEO tech auditing.

SEO Tools


I have experience with most of the major tools, such as MOZ, SEMrush, Ahrefs, Screaming Frog, SearchMetrics or Majestic.



Besides SEO, I enjoy coding too. This WP site would look much different without the custom HTML and CSS lines of code.

SQL & Python


I'm learning PostgreSQL and Python in my free time, since knowledge of this skill is becoming more important.

My Career Experience

SEO Manager • Highlight Media Group • 3/2018 - 4/2019

Fully responsible for workload of five internal team members. Leading monthly sprint planning. Owning all SEO related tasks for 15 sites with main focus on DE, US, FI and NO.

SEO Specialist • Actum Digital • 8/2016 – 2/2017

Key point of contact regarding SEO. Directly dealing with clients, presenting, responsible for search performance and organic visibility. Agency with 200+ employees.

Jnr. Online Mktg. Specialist • Nevychova • 8/2014 – 6/2015

Responsible for webinars acquisition channel, presenting results to owners, working with 50 000+ database of subscribers.

Local SEO Manager • Zalando • 2/2020 – present

Fashion e-commerce market leader in Europe. Managing SEO activities for the Czech and Polish markets. Highly involved in App Store Optimization (ASO) for the main App.

SEO Specialist • Betsson Group • 2/2017 – 3/2018

Large scale sites with average of 1 mil monthly visits. Responsible for on-site and off-site activities for 5 brands in 9 markets with main focus on UK, FI, NO and SE.

Online Mktg. Specialist • • 7/2015 – 8/2016

Own projects in the field of personal development. Responsible for all online efforts including SEO, emailing, web design, analytics and social.

For more information about my experience check out my LinkedIn profile »

Also, besides my regular career, I have been working for several exciting projects as a SEO freelancer »


What I Do Besides Work

From all activities, I enjoy scuba diving the most. I've recently completed my Rescue Scuba Diver Course and I'm also an Emergency First Responder. Being 30m underwater is a great way of relaxing and gaining more energy for my highly demanding and stressful job.

Get in Touch

I'd be happy to chat about anything regarding SEO. Whether you have an amazing job opportunity for me or want to know more about my professional career, feel free to get in touch with me!




+420 608 369 448

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© Martin Beneš 2019
Header Photo: Tomáš Kondělka