In general, an SEO audit covers initial state and potential improvements in terms of the most important ranking factors - ranging from on-page, technical and (sometimes) off-page - with the goal of maximizing organic search traffic to the website. Together with the keyword research, site audit is the basic documentation output within the initiation SEO activities.
The main objective of the audit is not only to list recommendations, but above all to ensure their implementation in order to eliminate the issues. It is therefore necessary to prioritize individual activities based on the potential of increasing the ranking positions.
The sections below should be regularly checked and their status update should be definitely part of every SEO audit: