SEO

SEO

Google Algorithm Updates of 2021

Looking for a new job might be a challenging task and more so for SEOs. To many SEO interview questions, there are usually more right answers and different approaches, especially in terms of measuring and attribution modelling. In this article, we will therefore have a look at some of those advanced SEO topics that come […]

SEO

Advanced SEO Interview Questions

Looking for a new job might be a challenging task and more so for SEOs. To many SEO interview questions, there are usually more right answers and different approaches, especially in terms of measuring and attribution modelling. In this article, we will therefore have a look at some of those advanced SEO topics that come

SEO

Top SEO skills based on 100 role descriptions

It’s commonplace that SEOs come from lots of different backgrounds, such as website development, content production or various digital marketing channels. Therefore, it’s slightly unclear what the optimal skillset for this position is and what most of the companies are really interested in. Looking into the data based on 100 SEO jobs will try to

SEO

SEO Tools: Base for effective optimization

Quality tools are an integral part of SEO and oftentimes it is necessary to use a variety of tools in order to be able to optimize effectively. In general the SEO software can be split into four groups according to the main functions. Analytics for internal data The first and crucial group of tools not

SEO

Off-Page SEO: Links as fuel for the web

Off-page SEO is a topic related not only to building high quality links from external websites but also uncovering outreach strategies of competitors and preventing potential harm from negative SEO campaigns. These are all activities that cannot be implemented directly in the site administration and always need either access to third party tools (e.g. Google

SEO

Mobile SEO: The groundwork for success in the search engines

Mobile SEO is responsible for ranking a website on mobile devices, such as smartphones, tablets and smartwatches. And based on the major global usage of phones, mobile SEO is becoming increasingly important.  Global usage of mobile vs. desktop  In the year of 2016, mobile phones officially took the first place in market share globally and

SEO

Local SEO: My business profile, maps & “near me”

The main goal of local SEO is to rank high in the local search results based on GPS, regional queries (“restaurants new york”) and “near me” (barber near me) extensions. Besides the standard SERP, the aim of local SEO is also ranking in the online map applications, since they are also very relevant for answering

SEO

Keyword Analysis: The ground of SEO prioritization

Besides SEO auditing, keyword analysis is the second basic groundwork necessary for a data driven search engine optimization. Based on the keyword research, it is possible to identify all relevant queries that a user might type into Google while looking for a specific service or a product. Four stages of the keyword research process In

SEO

SEO Audit: The starting point of growth

In general, an SEO audit covers initial state and potential improvements in terms of the most important ranking factors – ranging from on-page, technical and (sometimes) off-page – with the goal of maximizing organic search traffic to the website. Together with the keyword research, site audit is the basic documentation output within the initiation SEO

SEO

SEO & PPC: Synergy or competition?

Search engine optimization (SEO) and pay-per-click advertising (PPC) are two integral parts of complex marketing in the search engines. Even though each of these two fields has different goals and strategies, the SERPs can be conquered only through cooperation of these two channels. On the other hand, SEO and PPC can also heavily compete with

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